Typing in the words "mesothelioma attorney" in a search engine like Google or Yahoo produces a long list of law firm websites, each promoting a particular mesothelioma lawyer. How do you decide whom to hire?
In order to select a lawyer from the internet with whom you will be satisfied, you need to realize that the order in which mesothelioma law firm websites are presented in the results pages of an internet search is not related to a lawyer's ability to handle a mesothelioma case.
In fact, the order in which websites are presented is determined by the websites' relative degrees of compliance with a set of rules known as Search Engine Optimization guidelines. While a full discussion of these guidelines is beyond the scope of this article, some discussion of the subject is necessary to understand why a lawyer who is not qualified to take a mesothelioma case can nevertheless create a website that ranks well for terms related to "mesothelioma" and "lawyer."
One Optimization guideline involves including keywords in the title of a web page. A keyword is a word for which the author of a website wants her website to rank well. For example, a lawyer who creates a website advertising mesothelioma-related legal services would want her website to rank well in the results pages for the words "mesothelioma attorney." These words would be the keywords. In order to comply with the aforementioned guideline and thereby improve the chances of achieving a high ranking for those keywords, the website author would include the keywords in the title of one of her web pages.
There are many other Optimization guidelines which when followed, allow a website to have a higher ranking than other websites that do not comply with the guidelines. Additionally, a website author can simply pay a search engine to obtain a high rank for certain terms.
Therefore, it is important for a person looking for a mesothelioma law firm on the internet to know that the Optimization guidelines do not take into account factors such as the skill level and professional accomplishments of a lawyer. Thus, it is possible for a lawyer who has no experience or success with mesothelioma cases to create a website that has a high rank for the term "mesothelioma attorney."
In conclusion, people looking for a mesothelioma lawyer on the internet should not be influenced by the rank of a website for terms like "mesothelioma lawyer." Instead, they should find out about a lawyer's level of experience in handling mesothelioma cases, the verdicts or settlements he or she has won in mesothelioma cases and whether he or she will handle the mesothelioma case or simply refer the case to another attorney for a referral fee.
The idea for this article was suggested by a mesothelioma attorney at Weitz & Luxenberg. Weitz & Luxenberg is a nationally recognized mesothelioma law firm. Please visit our website for more information at http://weitzlux.com/
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